Monthly Archives: August 2009

Reckitt Benckiser Plc – case study #2

Business description: Reckitt Benckiser Plc (RB) is one of the world’s largest household products companies. Reckitt Benckiser owns a range of popular household brands and was formed in December 1999 from the merger of Reckitt & Colman plc and Benckiser … Continue reading

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